September 8, 2025
Honored with the 2025 International Sound Award for Audio Marketing, PLAY IT transforms the everyday sounds of places, products, and experiences into original music that inspires, engages, and connects.
PLAY IT is a music series that turns the authentic sounds of the world around us into original compositions. From the resonance of a historic bridge to the hum of a factory floor, every place and product has a voice. We capture those voices and transform them into music that tells a story.
The result is a cinematic audio experience that doesn’t just describe a brand or location—it sounds like it.
The International Sound Awards (ISA), organized by the Audio Branding Academy (ABA), celebrate projects that embody the principle of “Make The World Sound Better.” Held annually in Berlin, Germany, the ISA brings together an international jury of experts in audio branding, sound design, music production, and technology.
The awards recognize outstanding achievements across categories such as product sound design, soundscapes, health and sound, universal design, and audio marketing. Each winning project demonstrates innovation, creativity, and cultural impact within the field of sound.
At ISA 2025, PLAY IT was awarded in the Audio Marketing category, placing it among a select group of international projects recognized for excellence in sound. We are honored to be in such great company with the other winners who continue to push the boundaries of what sound can achieve.
In today’s crowded media landscape, sound is one of the most powerful yet underutilized tools. PLAY IT demonstrates how a brand can:
1. Capture authentic sound from its environment or product
2. Transform that sound into music people want to listen to
3. Share a story that’s original, ownable, and emotionally sticky
Whether you’re a brewery, a zoo, or a global brand, PLAY IT can be your soundtrack.
