Podcast production, listenership, and revenue have exploded in the last five years, with podcast revenue reaching $1.8 billion in 2022. An essential part of the media diet, podcasts entertain listeners, make commuting less dull, and help listeners learn about the world.
Despite an uncertain economy and a growing menu of marketing avenues, brands continue to gravitate to audio advertising in all of its manifestations, drawn to the medium’s human connection, ability to drive recall, efficacy, and low cost.
Podcasts have become increasingly popular in recent years, with millions of people tuning in to listen to their favorite shows on a regular basis. For businesses looking to reach new audiences and build brand awareness, podcasts can be a powerful marketing tool.
Audio branding can be a powerful tool for businesses operating in Web 3, allowing them to establish a strong and consistent brand identity across multiple platforms and devices.
Audio marketing presents a cost-effective and measurable alternative that can help businesses weather tough economic times.
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