

News
PLAY Audio Agency Wins a National Addy Award
This year, PLAY Audio Agency brought home eight ADDY Awards—honoring our work across creative sound, animation, and branded storytelling.

Audio Advertising
The Enduring Power of Jingles: From Radio Waves to Digital Airwaves
For nearly a century, jingles have been a cornerstone of advertising - evolving from simple radio tunes in the 1920's to sophisticated audio branding tools today. At PLAY Audio Agency, we recognize the immense power of these music marketing marvels and their ability to create lasting brand impressions.

News
PLAY Audio Agency and Chaske Haverkos set Music Hall aglow for BLINK
PLAY Audio Agency and artist Chaske Haverkos are set to dazzle audiences once again with their third collaborative project for BLINK Cincinnati, the nation's largest light and projection mapping art festival.

Audio Branding
Building Real Connections in the Age of Authenticity
Audio branding offers a powerful way for brands to connect with their audiences in the age of authenticity. By leveraging the emotional impact of sound and understanding the neuroscience behind how your brand processes and remembers audio cues, brands can create meaningful, lasting connections that go beyond the visual realm.

Thought Leadership
The Role of AI in Audio Branding
AI's role in audio branding and advertising presents exciting opportunities for personalization and efficiency. However, brands must navigate the challenges of authenticity and emotional connection to create meaningful audio experiences that resonate with their audiences.

Audio Branding
The Power of Audio Branding in Marketing
Brands are constantly seeking innovative ways to connect with their audiences on a deeper emotional level. Audio branding, the strategic muse of sound and music, offers a powerful tool to achieve this connection.

News
Challengers Sizzles with Cincinnati Talent
PLAY Audio Agency is honored to partner with creators and help craft the sounds for movies that will entertain and move audiences for generations.

Music
The Science of Sound: How Music Triggers Emotion and Builds Belief in your Brand
The science of sound, especially music, offers a unique and potent tool for creating emotional connections and building brand belief that voice and visuals alone cannot achieve.

Podcast
Podcasts: How Brands Are Using This Fast-Growing Medium To Engage Their Audience
Podcast production, listenership, and revenue have exploded in the last five years, with podcast advertising revenue reaching $1.8 billion in 2022 alone

Audio Advertising
5 steps to create an impactful audio-based advertising campaign
Thanks to the digital revolution, audio branding elements can be reused and repurposed across various platforms, reducing the need for multiple, expensive productions.

Audio Advertising
Spring Forward: Leveraging Audio Consumption Trends for Proactive Marketing Campaigns
By leveraging quantitative data and insights into spring audio consumption habits, businesses can stay ahead of the curve and maximize their reach during this vibrant season.

Audio Branding
Audio Branding: The What, The Why, And The ROI
From the humble jingle to the comprehensive world of audio branding, sound has experienced transformation in the marketing realm that continues to evolve in importance and brand strategy.

Audio Branding
Sound Decisions: Data-Driven Strategies to Guide Your Company's Audio Branding
In an era dominated by visual content, the power of sound often goes overlooked in the marketing realm. However, as our world becomes increasingly saturated with screens and visuals, marketers are discovering the untapped potential of audio branding and advertising.

Thought Leadership
Leveraging Audio Branding in Pharmaceutical Marketing
The use of sound in pharmaceutical marketing can create a unique and memorable experience for customers, fostering trust and recognition.

Thought Leadership
Sound Futures: 5 Audio Trends in Marketing and Advertising for 2024
2024 is shaping up to be a huge year for audio. With a 22% increase in audio brands, the industry is witnessing transformative innovations, from AI-driven production efficiency to novel approaches in ad creation and voice modulation.

Audio Advertising
Unwrapping Holiday Listening Habits in Digital Audio
'Tis the season to be jolly, and what better way to spread holiday cheer than through the power of digital audio! Unwrap holiday listening habits with five steps to making a lasting impact on your consumers.

Thought Leadership
Sight + Sound: How a Unified Brand Experience Drives Attribution and Powers Sales
When audio branding and visual branding work together cohesively, a symphony of sensory experiences emerges, creating a unified brand experience that transcends traditional marketing efforts.

Audio Branding
From Jingles to Audio Branding: The Evolution of Sonic Brand Identity
In today's rapidly changing marketing landscape, staying ahead of the curve is essential for brand success. One area that has seen remarkable evolution is the use of sound in branding.

News
PLAY Audio Agency Receives “Better Sound” Award from Audio Branding Society.
PLAY Audio Agency is thrilled to announce its recognition by the Audio Branding Society for the second consecutive year.

Podcast
Unleashing the Power of Branded Podcasts
In today’s ever-evolving digital landscape, brands and companies are constantly seeing innovative ways to connect with their target audience. Branded podcasts have emerged as a standout innovation that continues to surge in popularity and provide impressive return on investment.

Soundbites
Soundbites Audio Branding 101
Since the dawn of advertising, there has been audio branding. Though the terms we use may be new, the strategic use of sound is not. Brands have been using music to increase recall and memorability among their consumers for decades.

Audio Branding
5 Steps to Making Your Brand Heard in Audio-Only Platforms
As brands venture into the realm of audio-only platforms, they face unique challenges in adapting their advertising strategies to effectively engage with audiences in the absence of visuals.

Technology
Artificial Intelligence and the Audio Industry
AI improving audio quality and reducing edit time for audio professionals, AI algorithms can analyze user preferences and behaviors to deliver personalized audio content recommendations.

Soundbites
Soundbites: Immersive Audio
The world of immersive audio creates a sensory experience unlike any other. Invoking a powerful emotional response to tell better stories and take the listener on an unforgettable journey.

Podcast
Listeners Choose Podcasts to Boost Their Mental Health
Podcast production, listenership, and revenue have exploded in the last five years, with podcast revenue reaching $1.8 billion in 2022. An essential part of the media diet, podcasts entertain listeners, make commuting less dull, and help listeners learn about the world.

News
Why More Brands Are Gravitating To Audio Advertising
Despite an uncertain economy and a growing menu of marketing avenues, brands continue to gravitate to audio advertising in all of its manifestations, drawn to the medium’s human connection, ability to drive recall, efficacy, and low cost.

Podcast
The Power of Podcasts
Podcasts have become increasingly popular in recent years, with millions of people tuning in to listen to their favorite shows on a regular basis. For businesses looking to reach new audiences and build brand awareness, podcasts can be a powerful marketing tool.

Technology
Web3 and the Audio Revolution
Audio branding can be a powerful tool for businesses operating in Web 3, allowing them to establish a strong and consistent brand identity across multiple platforms and devices.

Audio Advertising
Audio Advertising Strategies for a Brutal Budget Season
Audio marketing presents a cost-effective and measurable alternative that can help businesses weather tough economic times.