Inspired by nature, we developed the sound for ADM to communicate and connect consistently, as we advance our work to enrich the lives of those we reach. As ADM's audio agency of record, we produced end to end assets including a sonic logo, brand anthems and brand music, internal and external audio communications and a library of assets for use in all of ADM's sound on touch points.
April 15, 2022
ADM's purpose is to unlock the power of nature, to enrich the quality of life. They work with farms and growers to provide an outlet for their product and create innovative solutions from plant based proteins to probiotics. ADM serves over 200 countries and houses many brands and banners.
With a multitude of client, investor, and consumer touch points — managing music licensing and emotional tone is a monumental task.
We first developed principles based on the brand’s fundamentals, categories, and culture. These principles originated from insights uncovered during a sonic mood-board workshop where we explored the use of different sounds against the brand.
We then implemented a strategy that illustrated the brand’s unique character through sound. This was brought to life through a full suite of audio logos, brand themes and a catalog of category specific musical works. These works were rolled out across the globe to unify the wide reach of the brand’s sound.