The Challenge

Traditionally, the perception of aircraft engines has been associated with noise pollution rather than a captivating auditory experience.

GE Aerospace recognized the opportunity to redefine this perception and elevate their brand image through immersive audio experiences. They sought to showcase the power, precision, and sophistication of their engines in a way that resonated with aviation enthusiasts, engineers, and potential customers alike.

The Solution

Harnessing the power of sound, PLAY audio agency created an immersive audio experience in collaboration with GE Aerospace using Dolby Atmos. This experience takes you through the full arc of a jet engine — from ignition to deceleration.

You may be asking yourself, what is Dolby Atmos?

If a standard stereo mix is like reading a comic strip, Dolby Atmos is like being in the film — allowing sound to be used in 360 degrees emulating the sound of flight for the very first time in an immersive audio experience. 

This is a jet engine like you’ve never heard it before.

The Results

The creation of immersive recordings of cutting edge engines represented a transformative endeavor that redefined how people perceive and interact with GE Aerospace. By harnessing the power of immersive audio technology, GE successfully captivated audiences, differentiated their brand, and fostered meaningful connections with customers and enthusiasts alike. As the demand for immersive brand experiences continues to grow, the significance of audio branding in shaping consumer perceptions and driving engagement cannot be overlooked.