We partnered with Secret Deodorant to compose an original score highlighting their “All Strength, No Sweat” campaign starring Serena Williams, Swin Cash and Alex Morgan. Led by female writer and producer, Mia Carruthers (Play Audio Agency), this score builds upon the brand’s previous compositions to aid with recall and memorability.
Client
Secret
Date
November 11, 2022
Services
Brand Music
The Secret woman is “All Strength, No Sweat” — making their partnership with spokeswoman and tennis legend Serena Williams, a perfect fit. Joined by NBA New Orleans Pelicans’ VP of Operations, Swin Cash and U.S Women’s National Soccer Team star, Alex Morgan, Williams appears in Secret’s recent campaign for Mother’s Day honoring the strong women (and womxn) in our lives who have taught us what not to sweat, so that we can show our strength.
